To ascertain how far the mass media are reaching the farm families, an attempt has been made in the present study to investigate the socio-personal profile of the randomly selected farmers (including farm women) as well as to know the pattern of using various mass media in getting the varied farm related information in Kamal district. Fifty respondents (25 Males 25 Females) each were selected from three villages of Kamal, thus, comprising a total of 150 respondents. Analysed data indicated that 59.0 per cent of males and 61.30 per cent of females belonged to young category. Amongst farm women. 54.66 per cent were illiterate; whereas, 40.0 per cent of the male respondents studied upto tenth standard. Based on land holding, 52.0 per cent of male and 42.66 per cent of females owned land upto 2–5 aeres and having 1–2 milch animals. Study reveals that 66.67 per cent of male farmers and 50.67 per cent of farm women possessed their own radio/transistor and T.V. sets, it was found that 30.66 per cent of farmers listen to farm radio programmes rarely, whereas. 49.34 per cent of farmers indicated that they never hear such programmes. Nearly 34.66 per cent of farmers and 36.00 per cent of farm women watch the krishi darshan programmes sometimes. In addition to these. information pertaining to ascertain how many of the selected farm families subscribe (to) news papers and have cable connections has also been studied.