Asian Journal of Dairy and Food Research, volume 22 issue 1 (march 2003) :

SELF-PERCEIVED INFLUENCES OF VARIOUS FACTORS ON CLOTHING CHOICE OF COLLEGE GIRLS

Borah Swapnali1, Gill Pankaj2, Singh Sukhdev3
1Punjab Agricultural University, Ludhiana
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Cite article:- Swapnali1 Borah, Pankaj2 Gill, Sukhdev3 Singh (2024). SELF-PERCEIVED INFLUENCES OF VARIOUS FACTORS ON CLOTHING CHOICE OF COLLEGE GIRLS. Asian Journal of Dairy and Food Research. 22(1): . doi: .
Studies conducted on 90 girl students of PAU, Ludhiana revealed that in school years the family members had primary influence on the clothing choice of the girls while after joining college, friends and mas media were most influential factors. It was also seen that family members influence was more on senior girls, while mass media influence was more on junior girls, before as well as after joining college.

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