SELF-PERCEIVED INFLUENCES OF VARIOUS FACTORS ON CLOTHING CHOICE OF COLLEGE GIRLS

Article Id: ARCC5431
Citation :- SELF-PERCEIVED INFLUENCES OF VARIOUS FACTORS ON CLOTHING CHOICE OF COLLEGE GIRLS.Asian Journal Of Dairy and Food Research.2003.(22)
Borah Swapnali1, Gill Pankaj2, Singh Sukhdev3
Address : Punjab Agricultural University, Ludhiana

Abstract

Studies conducted on 90 girl students of PAU, Ludhiana revealed that in school years the family members had primary influence on the clothing choice of the girls while after joining college, friends and mas media were most influential factors. It was also seen that family members influence was more on senior girls, while mass media influence was more on junior girls, before as well as after joining college.

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