Asian Journal of Dairy and Food Research, volume 28 issue 3 & 4 (2009) : 225-228

CORRELATES OF PERCEIVED EFFECTIVENESS OF TELEVIEWING FARMERS

A.S. Lad1, V.T. Wattamwar2

Affiliations

¹College of Agriculture, M.A.U., Parbhani-431 402, India

Submitted|
First Online |
doi

Cite article:- Lad1 A.S., Wattamwar2 V.T. (2024). CORRELATES OF PERCEIVED EFFECTIVENESS OF TELEVIEWING FARMERS. Asian Journal of Dairy and Food Research. 28(3): 225-228. doi: .

ABSTRACT

The study was conducted in Parbhani district of Marathwada region of Maharashtra state.
Three talukas were selected randomly and from each taluka 4 villages and from each village 10
farmers were selected which contribute 120 respondents who are watching the programme
“Amachi Mati Amachi Manse” on Sahyadri channel regularly. The televiewers were interviewed
with the help of a well structured interview schedule and responses were analyzed by using
frequency, percentage and Pearson’s correlation coefficient formula. The findings reveal that
majority (80.00 per cent) of the televiewers were from ‘medium’ perceived effectiveness category
and more than half (50.83 per cent) of them reported that they understand the information in
the programme ‘to some extent’. Majority (59.17 per cent) of the televiewers were from ‘middle’
age. The variables like education, annual income, occupation, social participation, extension
contact and mass media exposure were positively and significantly related with perceived
effectiveness of televiewing farmers. Whereas, age was negatively and significantly related with
perceived effectiveness of televiewing farmers.

KEYWORDS

REFERENCES

Aher, A.J. (1999). A study on effectiveness of farm broadcast of All India Radio, Mumbai. M.Sc.(Agri.) Thesis,
submitted to Dr. B.S.K.K.V., Dapoli (M.S.).
Bellurkar, C.M. (1990). A study on the impact of television programmes with special reference to agriculture and Home Science Technology. M.Sc. (Agri.) Thesis, submitted to M.A.U., Parbhani (M.S.).
Chandra, K.U. and Reddy, R.D. (2002). Effect of the sleected profile characteristics of the televiewers of ‘Annadata- Velugubata’ programme on their viewing behaviour. Maharahstra J. Extn. Educ., 21(1):12-40.
Dhayarkar, S.R. (2007). Effectiveness of agricultural programmes of E-TV and Sahyadri Channel as perceived by televiewing farmers. M.Sc. (Agri.) Thesis, submitted to Dr. B.S.K.K.V., Dapoli (M.S.).

Disclaimer :

The Asian Journal of Dairy and Food Research (AJDFR) follows a disclaimer policy that outlines the responsibilities of the journal, authors, reviewers, and readers. The policy is designed to ensure that all published content is accurate and meets ethical standards, and to protect the journal from any legal liability.

The AJDFR does not guarantee the accuracy, completeness, or reliability of the content published in the journal. The opinions expressed in published articles are those of the authors and do not necessarily reflect the views of the journal or its editorial board. The journal does not accept any responsibility for any errors or omissions in the content published in the journal.

Authors are responsible for ensuring that their work is original, accurate, and meets ethical standards. They are also responsible for obtaining permission to use copyrighted material and for providing appropriate attribution.

Reviewers are responsible for ensuring that the content of articles is accurate, original, and meets ethical standards. They are also responsible for maintaining confidentiality and disclosing any conflicts of interest.

Readers are responsible for evaluating the content of articles and for making their own judgments about the accuracy and reliability of the information presented. They are also responsible for complying with copyright laws and ethical standards when using the content of articles.

AJDFR is committed to ensuring that all published content meets ethical standards and that all parties involved in the publishing process understand their responsibilities. The disclaimer policy is designed to protect the journal from any legal liability and to ensure that readers can rely on the accuracy and reliability of the content published in the journal.

Copyright :

This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Asian Journal of Dairy and Food Research

CORRELATES OF PERCEIVED EFFECTIVENESS OF TELEVIEWING FARMERS

ABSTRACT

KEYWORDS

REFERENCES

Reviewed By

In this Article

APC

Publish With US

Become a Reviewer/Member

Open Access

Products and Services

Support and Policies

Editorial Board