Asian Journal of Dairy and Food Research, volume 28 issue 3 & 4 (2009) : 225-228
CORRELATES OF PERCEIVED EFFECTIVENESS OF TELEVIEWING FARMERS
A.S. Lad1, V.T. Wattamwar2
1College of Agriculture,
M.A.U., Parbhani-431 402, India
Chief Editor:
Harjinder Singh
Massey Institute of Food Science and Technology, NEW ZEALAND
ABSTRACT
The study was conducted in Parbhani district of Marathwada region of Maharashtra state.
Three talukas were selected randomly and from each taluka 4 villages and from each village 10
farmers were selected which contribute 120 respondents who are watching the programme
“Amachi Mati Amachi Manse” on Sahyadri channel regularly. The televiewers were interviewed
with the help of a well structured interview schedule and responses were analyzed by using
frequency, percentage and Pearson’s correlation coefficient formula. The findings reveal that
majority (80.00 per cent) of the televiewers were from ‘medium’ perceived effectiveness category
and more than half (50.83 per cent) of them reported that they understand the information in
the programme ‘to some extent’. Majority (59.17 per cent) of the televiewers were from ‘middle’
age. The variables like education, annual income, occupation, social participation, extension
contact and mass media exposure were positively and significantly related with perceived
effectiveness of televiewing farmers. Whereas, age was negatively and significantly related with
perceived effectiveness of televiewing farmers.
Three talukas were selected randomly and from each taluka 4 villages and from each village 10
farmers were selected which contribute 120 respondents who are watching the programme
“Amachi Mati Amachi Manse” on Sahyadri channel regularly. The televiewers were interviewed
with the help of a well structured interview schedule and responses were analyzed by using
frequency, percentage and Pearson’s correlation coefficient formula. The findings reveal that
majority (80.00 per cent) of the televiewers were from ‘medium’ perceived effectiveness category
and more than half (50.83 per cent) of them reported that they understand the information in
the programme ‘to some extent’. Majority (59.17 per cent) of the televiewers were from ‘middle’
age. The variables like education, annual income, occupation, social participation, extension
contact and mass media exposure were positively and significantly related with perceived
effectiveness of televiewing farmers. Whereas, age was negatively and significantly related with
perceived effectiveness of televiewing farmers.
REFERENCES
- Aher, A.J. (1999). A study on effectiveness of farm broadcast of All India Radio, Mumbai. M.Sc.(Agri.) Thesis,
- submitted to Dr. B.S.K.K.V., Dapoli (M.S.).
- Bellurkar, C.M. (1990). A study on the impact of television programmes with special reference to agriculture and Home Science Technology. M.Sc. (Agri.) Thesis, submitted to M.A.U., Parbhani (M.S.).
- Chandra, K.U. and Reddy, R.D. (2002). Effect of the sleected profile characteristics of the televiewers of ‘Annadata- Velugubata’ programme on their viewing behaviour. Maharahstra J. Extn. Educ., 21(1):12-40.
- Dhayarkar, S.R. (2007). Effectiveness of agricultural programmes of E-TV and Sahyadri Channel as perceived by televiewing farmers. M.Sc. (Agri.) Thesis, submitted to Dr. B.S.K.K.V., Dapoli (M.S.).
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