Asian Journal of Dairy and Food Research, volume 28 issue 1 (march 2009) : 67-69

CONSUMER’S PREFERENCE FOR DIFFERENT MILKS*

K.U. Bidwe, S.D. Chavan, S.A. Wankhade

Affiliations

¹Department of Animal Husbandry and Dairying, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola,. 444 104, India

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Cite article:- Bidwe K.U., Chavan S.D., Wankhade S.A. (2025). CONSUMER’S PREFERENCE FOR DIFFERENT MILKS*. Asian Journal of Dairy and Food Research. 28(1): 67-69. doi: .

ABSTRACT

Majority of the families (73 per cent) preferred buffalo milk over cow milk though few families
preferring both the milks. The preference of the people for buffalo milk may be on account of its
higher fat content and good taste. Most of the families consumed milk in the form of tea or coffee
rather than as such. The consumers (72.00 per cent) had a habit of utilizing the milk in the form
of tea and few milk products instead of consuming as such. The consumption of milk and milk
products was significantly related with the income level of family. The percent expenditure on
milk and milk products was more in lower income groups as compared to higher income groups.
With regards to the consumption of different milk products, it was observed that more number of
families consumed dahi followed by ghee and occasionally preferred to consume shrikhand,
basundi and ice-cream. These products are purchased from market rather than preparing at
home. Educational level and family size did not establish significant association with consumption
of milk.

KEYWORDS

REFERENCES

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Thakare, S.V. (1975): M.Sc. Thesis to the PKV, Akola.

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CONSUMER’S PREFERENCE FOR DIFFERENT MILKS*

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