Asian Journal of Dairy and Food Research, volume 29 issue 2 (june 2010) :

A STUDY OF MOTIVATIONAL FACTORS FOR WOMEN ENTREPRENEURS OF LUDHIANA CITY

Sumita Katoch, M.K. Virk, Manjeet Kaur
1College of Home Science Punjab Agricultural University, Ludhiana-140 001, India
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Cite article:- Katoch Sumita, Virk M.K., Kaur Manjeet (2024). A STUDY OF MOTIVATIONAL FACTORS FOR WOMEN ENTREPRENEURS OF LUDHIANA CITY. Asian Journal of Dairy and Food Research. 29(2): . doi: .
The present study was undertaken to study the motivational factors viz encouraging factors
and discouraging factors to take up the selected enterprise viz beauty parlours, boutiques, play
schools, florists and nursery schools. Two hundred women represented the total sample of the
study. An interview schedule was used to collect the data.The results indicated that majority of
the respondents were middle aged, graduate, married, had family size of 4 members, were from
business class and had monthly income between Rs. 20001-40000. Family income
supplementation was the major encouraging factor with mean score of 2.87 while labour problem
was the major discouraging factor with a mean score 1.76.
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