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DEMAND AND PREFERENCE FOR MANGO PULP IN THE CATERING SEGMENT IN SOUTH GUJARAT, INDIA

DOI: 10.5958/0976-0563.2014.00624.1    | Article Id: DR-771 | Page : 315-318
Citation :- DEMAND AND PREFERENCE FOR MANGO PULP IN THE CATERING SEGMENT IN SOUTH GUJARAT, INDIA.Asian Journal of Dairy and Food Research.2014.(33):315-318
Ruchira Shukla*, Bhavesh Chaudhari and Gayatri Joshi ruchira.shukla@nau.in
Address : ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari-396 450, India

Abstract

The present study was undertaken  during 2011 with the objective to understand the caterers demand  and preference  for  mango pulp. Three districts of South Gujarat Navsari, Valsad and Surat were selected for the study. Primary data were collected using personal interview of caterers and mango pulp processors. A total sample of 20 caterers and 10 mango pulp processors  was taken for the study. It was found that the  catering segments holds lot of potential for marketing of mango pulp as mango pulp is considered a delicacy and a specialty product offered on special occasions in Gujarat. Caterers prefer to buy directly from the processors and buy in bulk quantities. Cat

Keywords

Caterers Mangopulp Preference

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