Asian Journal of Dairy and Food Research, volume 33 issue 3 (september 2014) : 166-170


Tarunvir Singh, Sudhakar Dwivedi, Mandeep Singh Azad*
1Division of Agril. Economics & Statistics, Jammu Sher-e-Kashmir University of Agricultural Sciences and Technology- Jammu-180 009, India
Cite article:- Singh Tarunvir, Dwivedi Sudhakar, Azad* Singh Mandeep (2024). MILK MARKETING BY THE GUJJARS (TRIBALS) OF JAMMU AND KASHMIR STATE INDIA– AN ECONOMIC ANALYSIS. Asian Journal of Dairy and Food Research. 33(3): 166-170. doi: 10.5958/0976-0563.2014.00595.8.
The present investigation is an attempt to study the marketing of milk produced by one of the well known pastoral communities- the Gujjars of the Jammu and Kashmir state. The study was undertaken in the Jammu region. About 200 household were studied in different districts of Jammu region. Marketed surplus of milk and factor affecting it, marketing cost, margin and price spread was studied. Cobb-Douglas production function was used to study relationship between marketed surplus of milk and factor affecting it and found that milk production and the price of milk had a positive and significant impact on the marketed surplus of milk. Producer’s share in consumer’s price was maximum in direct channel (Producer- Consumer).
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