MILK MARKETING BY THE GUJJARS (TRIBALS) OF JAMMU AND KASHMIR STATE INDIA– AN ECONOMIC ANALYSIS

DOI: 10.5958/0976-0563.2014.00595.8    | Article Id: DR-752 | Page : 166-170
Citation :- MILK MARKETING BY THE GUJJARS (TRIBALS) OF JAMMU AND KASHMIR STATE INDIA– AN ECONOMIC ANALYSIS.Asian Journal Of Dairy and Food Research.2014.(33):166-170
Tarunvir Singh, Sudhakar Dwivedi and Mandeep Singh Azad* mandeepsinghazad@gmail.com
Address : Division of Agril. Economics & Statistics, Jammu Sher-e-Kashmir University of Agricultural Sciences and Technology- Jammu-180 009, India

Abstract

The present investigation is an attempt to study the marketing of milk produced by one of the well known pastoral communities- the Gujjars of the Jammu and Kashmir state. The study was undertaken in the Jammu region. About 200 household were studied in different districts of Jammu region. Marketed surplus of milk and factor affecting it, marketing cost, margin and price spread was studied. Cobb-Douglas production function was used to study relationship between marketed surplus of milk and factor affecting it and found that milk production and the price of milk had a positive and significant impact on the marketed surplus of milk. Producer’s share in consumer’s price was maximum in direct channel (Producer- Consumer).

Keywords

Marketed surplus Marketing margin Marketing cost Price spread.

References

  1. Acharya, S. S. and Agarwal, N. L.(1999). Agricultural Marketing in India, pp. 401 Oxford and IBH publishing Co. Pvt. Ltd., New Delhi.
  2. Dhaka, J. P; Jain D. K, Kesavan, V. K. and Singh, L. (1998). A Study of Production and Marketed Surplus Functions for Milk in India. Indo- Swiss Project, National Dairy Research Institute, Karnal.
  3. Das, S. (2004). Economic efficiency of milk production and marketed surplus in rural area of Burdwan district (W. B.). M.Sc. Thesis, NDRI, Karnal.
  4. Kumar, R. (2006). Economic analysis of dairy farming among nomadic and resettled Van Gujjars in Uttaranchal: A comparative study. Ph.D Thesis, NDRI, Karnal.
  5. Prabhaharn, R. and Ramasamy, C. (1984). Influence of certain selected factors on marketed surplus of milk. Cheiron, 13(2): 106-108.
  6. Singh, K. (1978). Who feeds the milk market? Indian Dairyman, 30(4): 277-280
  7. Trivedi, G. and Pareek, U. (1963). Norms for Delhi area of a socio-economic status scale (rural). Buniyadi Talim, 6, 120-124.

Global Footprints