Article Id: ARCC2662 | Page : 221 - 225
Citation :- AWARENESS OF STANDARD MARKS, CONSUMER RIGHTS AND ACTS.Asian Journal Of Dairy and Food Research.2008.(27):221 - 225
Indu Karki and Neelam Mehrotra
Address : Department of Family Resource Management, College of Home Science, Punjab Agricultural University, Ludhina-141 004, India


The present study was aimed to determine the level of awareness regarding standard marks (ISI, Agmark and FPO), consumer rights, acts and association of the education of respondents with the awareness of standard marks, acts and rights. The study was conducted in Ludhiana city of Punjab state. A total of 120 homemakers were selected to collect the data on awareness regarding standard marks, consumer rights and acts. The results indicated that awareness of ISI mark was highest among respondents followed by Agmark. Association of education with the awareness of marks of the respondents was significant at 1% level of significance. Regarding awareness of rights revealed that awareness of right to choose was highest among homemakers. Further in case of consumer protection acts, awareness for Bureau of Indian Standard Act was highest. The association of education with the awareness of rights and acts was non-significant.



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