ABSTRACT
and milk products. The per capita consumption of milk showed an increasing trend with the
increase in income level. The consumption varying from 146 ml per day in group I (Monthly
income upto Rs. 3000) to 468 ml in group IV (monthly income of Rs. 9001 and above) with an
average per capita consumption rate of 299 ml per day. Practically all the families preferred to
purchase buffalo milk than that of cow milk. The consumers (72.00 per cent) had a habit of
utilizing the milk in the form of tea and few milk products instead of consuming as such. Therefore,
majority of the families (73.00 per cent) preferred buffalo milk, though few families (10.50 per
cent) inclined for cow milk. The consumption of milk and milk products was significantly related
with the income level of family and significantly more number of families preferred dahi followed
by ghee and occasionally preferred to consume shrikhand, basunadi and ice-cream purchased
from market.
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