AVAILABILITY, PREFERENCE AND FREQUENCY OF UTILIZATION OF COMMUNICATION SOURCES TO DAIRY ENTREPRENEURS*

Article Id: ARCC1483 | Page : 189 - 192
Citation :- AVAILABILITY, PREFERENCE AND FREQUENCY OF UTILIZATION OF COMMUNICATION SOURCES TO DAIRY ENTREPRENEURS*.Asian Journal Of Dairy and Food Research.2010.(29):189 - 192
C.A. Pradeep1 and P.J. Rajkamal
Address : Department of Veterinary and Animal Husbandry Extension Education College of Veterinary and Animal Sciences, Mannuthy, Thrissur, Kerala – 680 651, India

Abstract

The study was conducted among 60 dairy entrepreneurs, selected through multistage random
sampling, from Ollukkara block of Thrissur district. Milk Co-operative Society was found to be
the most available communication source to dairy entrepreneurs followed by newspaper and
radio. Veterinary hospital was the most preferred source of communication followed by other
qualified persons in animal husbandry and Veterinary College. Radio followed by newspaper
and friends were the most frequently utilized communication sources. In general, availability
and preference for communication sources influenced their frequency of utilization

Keywords

Dairy entrepreneur Communication source Availability Preference Frequency Utilization.

References

  1. Boniface, B. (1996). Agricultural information source utilization pattern of neo-literate farmers in rural areas. Unpublished
  2. M.Sc. (Ag.) Thesis, College of Agriculture, Kerala Agricultural University, Vellayani.
  3. Ingle, S.S. (1987). Exposure and utilization of mass media in rural community. Unpublished M.Sc. (Ag.) thesis, Punjab Krishi Vidyapeth, Akola.
  4. Pushkaran, P.S. (1975). A study on the preferential choice of information sources by poultry farmers. Unpublished M.V.Sc. thesis, Agricultural College and Research Institute, Coimbatore.
  5. Pradhan, D.K., Dolli, S. and Iynegar, M.N.S. (1998). Information source consultancy and credibility pattern among sericulturists. J. Extn. Edn., 9(4): 2232-2234

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