Chief EditorHarjinder Singh
Print ISSN 0971-4456
Online ISSN 0976-0563
NAAS Rating 5.44
GENDER ANALYSIS OF MOTIVATIONAL AND ALLIED FACTORS IN DAIRY COOPERATIVES
herd size, production and sale of milk, profitability and satisfaction and entrepreneurial traits of
dairy cooperatives on gender basis. The study was conducted in Haryana State, India on a sample
of 200 members of dairy cooperative, comprising of 100 men and 100 women drawn from 10
villages of two districts. It was revealed from the study that majority of men and women were in
middle age group, had nuclear families, men had better educational status and annual income
was considered in middle range. Majority of the men members have 3-5 cattle (48%) and women
up to 2 cattle (53%). The daily production and sale of milk was high for men i.e.18.4 and 13.1
litres while this was 15 and 10 litres by women members, respectively. Both genders feel that
dairying is moderately profitable and were highly satisfied. On the motivational front, majority of
members reported that dairying is an economical enterprise with high social recognition as the
main reasons while rank order correlation was 0.84 on gender basis. On entrepreneurial traits
the gender differences were found to be significant
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