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CONSUMER’S PERCEPTION REGARDING DAIRY HEALTH FOODS DEVELOPED AT NATIONAL DAIRY RESEARCH INSTITUTE

Article Id: ARCC1029 | Page : 271 - 273
Citation :- CONSUMER’S PERCEPTION REGARDING DAIRY HEALTH FOODS DEVELOPED AT NATIONAL DAIRY RESEARCH INSTITUTE.Asian Journal of Dairy and Food Research.2011.(30):271 - 273
Y.S. Jadoun, Gopal Sankhala, Pragya Bhadauria, R. Senthil Kumar, Asif Mohammad P. Jaisridhar and Dileep Kumar yogivet2248@gmail.com
Address : Division of Dairy Extension Education, National Dairy Research Institute, Karnal-132 001, India

Abstract

The present study was conducted in purposively selected two blocks of Karnal district of Haryana. Each selected block was divided in to rural and urban area. Sixty respondents were selected from rural area and sixty respondents were selected from urban area proportionately on the basis of their income to constitute a total of 120 respondents for the study. The acceptability score of health foods (Bajra Lassi, Jaljeera Drink and Mango Drink) were evaluated by using 9 point hedonic scale. The scores for different parameters such as taste, flavour, colour and appearance, saltiness, sweetness, mouth feel, overall thirst quenching ability, overall liking were recorded. The score for most of the parameters was above 6 which indicated the acceptance of the health foods.

Keywords

Bajra lassi Jaljeera drink Mango drink Consumer’s perception Hedonic scale.

References

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