Asian Journal of Dairy and Food Research, volume 30 issue 3 (september 2011) : 186 - 188

A STUDY OF CONSUMER’S ACCEPTABILITY OF BAJRA LASSI

Y.S. Jadoun*, Gopal Sankhala, Pragya Bhadauria1, P. Jaisridhar

Affiliations

¹Division of Dairy Extension National Dairy Research Institute, Karnal - 132 001, India

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Cite article:- Jadoun* Y.S., Sankhala Gopal, Bhadauria1 Pragya, Jaisridhar P. (2024). A STUDY OF CONSUMER’S ACCEPTABILITY OF BAJRA LASSI. Asian Journal of Dairy and Food Research. 30(3): 186 - 188. doi: .

ABSTRACT

The study was conducted in two blocks selected purposively out of the six blocks of Karnal district. Each selected block was divided in to rural and urban area. Sixty respondents from rural area and 60 respondents from urban area were also selected on the basis of their income to constitute a total of 120 respondents for the study. The study revealed that majority of rural (40.00%) and urban (58.33%) respondents belonged to the middle age group ranging from 35 to 50 years. About (61.67%) of rural and (65.00%) of urban consumers possessed medium level of family education status. The samples of Bajra Lassi were presented to consumers to evaluate the product on the 9 point hedonic scale. The mean score for overall liking of Bajra Lassi was found to be higher (7.55) among urban consumers than the rural consumers (6.97). These findings reflect the popularity and willingness of urban consumers to purchase traditional foods produced in a food plant.

KEYWORDS

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Asian Journal of Dairy and Food Research

A STUDY OF CONSUMER’S ACCEPTABILITY OF BAJRA LASSI

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