ECONOMIC ANALYSIS OF SUPPLY CHAIN OF FRESH POTATO IN MIDDLE GUJARAT

Article Id: ARCC755 | Page : 266 - 274
Citation :- ECONOMIC ANALYSIS OF SUPPLY CHAIN OF FRESH POTATO IN MIDDLE GUJARAT.Indian Journal Of Agricultural Research.2011.(45):266 - 274
K.S. Jadav, A.K. Leua* and V.B. Darji
Address : B.A College of Agriculture, Anand Agricultural University, Anand - 388 110, India

Abstract

This investigation was undertaken with a view to study different approaches of supply chain of potato and analyzed their efficiency and constraints faced by vegetable growers of middle Gujarat. The district, talukas and villages from the study area were chosen purposively by adopting multi-stage sampling technique. A sample of 200 potato growers spread over ten villages of three talukas of Anand and Kheda districts of middle Gujarat were selected for the detailed inquiry. The results revealed that of the total production of potato, the marketable surplus was 91.93% and about three-fourth of total quantum was dispatched to distant markets by the sample growers. The Producer - Wholesaler – cum – Commission agent - Retailer - Consumer – was the major marketing channel as more then 60% of marketed surplus moved through this route. The major marketing constraints faced by the vegetable growers were of higher production expenditure, higher price fluctuation, lack of marketing information and lack of transportation facilities. To overcome the problems, the provision of cold storage facilities to the farmers at village level, adequate transport facilities for the movement of vegetables from the places of production to various market centers, dissemination of market information to the farmers, establishment of vegetable co-operative marketing societies and fixation of minimum/maximum prices of vegetables are some of the means suggested to improve the efficiency of marketing of potato in the state.

Keywords

Marketing efficiency Potato Price fluctuation Supply chain.

References

  1. Acharya, S.S. and Agrawal, N.L. (2003). Agricultural Marketing in India. Third Edition, Oxford and IBH Publishing Co., New Delhi.: 299-336.
  2. Bilonikar, K.V.; Tilekar, S.N.; Nawadkar, D.S. and Kamble, S.S. (1998). Marketing efficiency and operational problems of vegetables co-operative marketing societies in maharashtra state. Bihar J. Agric.Marketing, 6(2) : 220-226.
  3. Deodhar, S.Y. and Pandit, P.S. (2002). Quality issues in supply chain: a case of Kesar Mango at Saurashtra Region. Indian J. Agric. Marketing, 45 (3) : 27-34.
  4. Diop, N. and Jaffee, S.M. (2005). Fruits and vegetables: global trade and competition in fresh and processed product markets. In: Global, Agricultural Trade and Developing Countries, (Aksoy, M.A. & Beghin, J.C. eds). pp. 237-257, WorldBank, Washington, D.C.
  5. Gadre, A.V., Talathi, J.M. and Wadkar, S.S.( 2002). Price spread in marketing of white onion in Raigad District of Maharashtra State. Indian J. Agric. Marketing, 45 (3) : 22-26.
  6. Government of Andhra Pradesh. (2005). Area, production and productivity of horticultural crops in Andhra Pradesh, season and crop report. Government of Andhra Pradesh.
  7. Mahendra Dev, S. and Rao, N.C. (2004). Food processing in Andhra Pradesh, Opportunities and challenges, Working Paper no. 57. Centre for Economic and Social Studies (CESS), Hyderabad, AP, India.
  8. Parmar, G. D.; Khunt, K.A. and Desai, D. B. (1994). Marketing of vegetables in south Gujarat. Indian Agric. Marketing, 8 (2) : 258-63.
  9. Satapathy, C. and Das, R.N. (1996). Marketing problems of vegetable growers : A Case Study. IX National Conference on Agricultural Marketing, Souvonir, February : 1-9.
  10. Shiyani, R.L.; Kuchhadiya, D.B. and Patel, M.V. (1998). Marketing of vegetables in South Saurashtra Zone of Gujarat. Indian J. Agric. Econ., 12(1&2) : 156-60.
  11. Singh, P.K.; Kakadia, B.H. and Patel, V.M. (1993). Marketing of Potato in a major potato producing area of Gujarat. Indian J. Agric. Marketing, 7 (2) : 175-85.
  12. Shrivastava, G.S. (1997). Production, Marketing and Export Potential of Fruits and Vegetables. The Bihar J. Agric. Marketing, 5 (1) : 29-47.
  13. Sudha, M. and Kruijssen, F. (2006) Economic analysis of value addition along the supply chain of freehand semi-processed products – the case of totapuri mango in South, International Symposium on Fresh Produce Supply Chain Management.
  14. Wadhwani, M.K. and Bhogal, T.S. (2003). Price Behaviour of Seasonal Vegetables in Uttar Pradesh - A Comparative Study of Western (Plain) and Hill Regions. SAARC J. of Agric. 1 : 141-55.

Global Footprints