PRICE SPREAD AND EFFICIENCY OF MARKETING OF TOMATO IN RAJASTHAN

DOI: 10.5958/0976-058X.2014.00663.5    | Article Id: A-3845 | Page : 294-300
Citation :- PRICE SPREAD AND EFFICIENCY OF MARKETING OF TOMATO IN RAJASTHAN .Indian Journal Of Agricultural Research.2014.(48):294-300
Susheela Meena* and I.P. Singh1 drsinghip.eco@gmail.com
Address : College of Agriculture SKRAU, Bikaner-334 001, India

Abstract

The present investigation was carried out to study the price spread and efficiency in marketing of tomato. The study was conducted in Jaipur and Kota which were selected on the basis of highest area and production of tomato. Due to perishable nature of vegetable, the farmers did not stock tomato for sale in lean months. Therefore, there was no difference in marketable and marketed surplus of tomato. Total marketing cost accounted for 18.20 per cent and marketing margins accounted for 31.80 per cent of consumer’s rupee. In Kota, producer’s share in consumer’s rupee was 52.73 per cent. Total marketing cost accounted for 18.21 per cent and marketing margins were 29.06 per cent of consumer’s rupee. Total marketing cost accounted for 18.22 per cent and marketing margins were 38.45 per cent of price paid by the consumer. Total marketing cost accounted for 18.40 per cent and marketing margins were 34.33 per cent of price paid by the consumer.

Keywords

Marketing Price spread Tomato.

References

  1. Anonymous (2011). Indian Horticulture Database-2011. National Horticulture Board, Ministry of Agriculture, Government of India, Gurgoan.
  2. Mittal, Surabhi (2006). Structural Shift in Demand for Food: Projections for 2020. Working Paper No 184. New Delhi: Indian Council for Research on International Economic Relations (ICRIER).
  3. Viswanadham, N. (2006). Food and retail chains in India. ISAS Working Paper No 15, October 6, 2006, Singapore: ISAS.

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