Chief Editor:

Arvind kumar

Rani Lakshmi Bai Central Agricultural Uni., Jhansi, U.P., INDIA

Frequency:Bi-monthly

Indexing:

BIOSIS Preview, Biological Abstracts, Elsevier (Scopus and Embase), AGRICOLA, Google Scholar, CrossR...

DEALERS’ BRAND PREFERENCE OF SPRAY OIL IN HIMACHAL PRADESH

D.D. Sharma, Mai Chand, Umesh Chander Singh

Affiliations

¹Deptt. of Social Science, University of Horticulture and Forestry, Nauni-173 230, India.

Submitted|
First Online |
doi

Cite article:- Sharma D.D., Chand Mai, Singh Chander Umesh (2025). DEALERS’ BRAND PREFERENCE OF SPRAY OIL IN HIMACHAL PRADESH. Agricultural Science Digest. 29(3): . doi: .

ABSTRACT

Farmers consult ‘dealers’ for taking information pertaining to agriculture and allied aspects.
The study conducted on 50 dealers in Himachal Pradesh has revealed that ‘Economic Price’ and
‘Brand image’ were the two prominent factors responsible for their decision to purchase a particular
brand of spray oil. A majority of them had preferred 5 litre or 20 litre packing of spray oil. ‘Lack
of adequate awareness about the spray oil through advertisement’, ‘No regular visits of Sales
Officers’, ‘Inadequate staff’ and ‘No credit facilities to the dealers by the company’ etc. were
some of the main problems encountered by the dealers in the marketing of HPCL spray oil in the
Himachal Pradesh.

KEYWORDS

REFERENCES

Anonymous (2003). Spray Schedule Year 2003 (Apple), Department of Horticulture, Himachal Pradesh,
Shimla-171 002 and Dr. Y.S. Parmar UHF, Nauni (Solan) H.P.
Garret, Henry E. and Woodworth, R.S. (1981). Statistics in Psychology and Education. Vakils, Feffer and Simons Ltd.
Hague Building, a Sprott Road, Ballad Estate, Bombay.

Disclaimer :

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

Copyright :

This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.