volume 29 issue 3 (september 2009) :
DEALERS’ BRAND PREFERENCE OF SPRAY OIL IN HIMACHAL PRADESH
1Deptt. of Social Science,
University of Horticulture and Forestry, Nauni-173 230, India.
ABSTRACT
Farmers consult ‘dealers’ for taking information pertaining to agriculture and allied aspects.
The study conducted on 50 dealers in Himachal Pradesh has revealed that ‘Economic Price’ and
‘Brand image’ were the two prominent factors responsible for their decision to purchase a particular
brand of spray oil. A majority of them had preferred 5 litre or 20 litre packing of spray oil. ‘Lack
of adequate awareness about the spray oil through advertisement’, ‘No regular visits of Sales
Officers’, ‘Inadequate staff’ and ‘No credit facilities to the dealers by the company’ etc. were
some of the main problems encountered by the dealers in the marketing of HPCL spray oil in the
Himachal Pradesh.
The study conducted on 50 dealers in Himachal Pradesh has revealed that ‘Economic Price’ and
‘Brand image’ were the two prominent factors responsible for their decision to purchase a particular
brand of spray oil. A majority of them had preferred 5 litre or 20 litre packing of spray oil. ‘Lack
of adequate awareness about the spray oil through advertisement’, ‘No regular visits of Sales
Officers’, ‘Inadequate staff’ and ‘No credit facilities to the dealers by the company’ etc. were
some of the main problems encountered by the dealers in the marketing of HPCL spray oil in the
Himachal Pradesh.
REFERENCES
- Anonymous (2003). Spray Schedule Year 2003 (Apple), Department of Horticulture, Himachal Pradesh,
- Shimla-171 002 and Dr. Y.S. Parmar UHF, Nauni (Solan) H.P.
- Garret, Henry E. and Woodworth, R.S. (1981). Statistics in Psychology and Education. Vakils, Feffer and Simons Ltd.
- Hague Building, a Sprott Road, Ballad Estate, Bombay.
Disclaimer :
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Copyright :
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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