In India’s agricultural system, livestock rearing is an important livelihood activity for rural households. It provides food, draft power, organic manure and, crucially, acts as a “bank on hooves”, offering resilience against agrarian shocks (
Mishra, 2012;
National Bank for Agriculture and Rural Development, 2018). The sector is particularly vital for women, landless laborers and marginalized communities, often serving as their main source of income and nutrition. Livestock also contributes significantly to diversification of farm income and livelihood resilience among rural households in India
(Birthal et al., 2014).
Despite India’s vast livestock population, which exceeds 535 million as per recent estimates, the productivity of Indian livestock remains 20-60% lower than global averages due to persistent gaps in nutrition, genetics and animal health services (20
th Livestock Census,
DAHD, 2019). Similar trends in livestock population growth have been observed over successive livestock censuses in India (
Department of Animal Husbandry and Dairying, 2012). In spite of possessing one of the largest livestock populations in the world, India continues to lag behind international prod-0uctivity standards, primarily because of constraints related to feed and fodder availability, genetic improvement and access to veterinary and extension services
(Ahuja et al., 2008; DAHD, 2022). These gaps are exacerbated in regions like Odisha, where infrastructural, geographical and socio-economic barriers hinder access to quality veterinary care, particularly among smallholders and resource-poor farmers (
Heffernan, 2002). Similar constraints related to diagnostic facilities and veterinary infrastructure have also been reported in other developing regions
(Nakayima et al., 2016). Hence, improving livestock service delivery is essential for increasing livestock productivity. Several studies have emphasized the need for efficient institutional arrangements and policy support to strengthen veterinary service delivery systems in developing countries (
Sen and Chander, 2003;
Pratap et al., 2012). Though there is an ongoing global policy of economic liberalization, still the government is trying hard to hold its feet on livestock service delivery which continues to play a central role in livestock production. India has one of the largest animal healthcare infrastructure and technical proficiency in the world. India has built an extensive veterinary infrastructure comprising 67,889 veterinary institutions, including 13,173 veterinary hospitals and polyclinics, 30,184 veterinary dispensaries and 24,532 veterinary aid centers to support livestock health and productivity (
DAHD, 2024).
India is also one of the foremost countries in terms of livestock population and milk production (176.30 million tonnes), (
DAHD, 2022). For example, milk productivity of native breeds is very low (2.41 kg milk/day), when compared with exotic breeds (11.48 kg/day) (
DAHD, 2018-19). The productive potential of animals mainly depends on quality of nutrition, genetic constitution and animal health system and, on all these counts, India has a poor record
(Ahuja et al., 2008). So a dynamic livestock service delivery system can play a major role to raise the productivity of this sector and to support Indian economy. The impetus behind the surge in demand for livestock products is a combination of population and income growth combined with urbanization. The livestock owners need veterinary services particularly preventive, curative and advisory services to improve their productivity. Access to veterinary services and farmers’ willingness to utilize them often depend on service accessibility and perceived benefits to livestock production
(Ravikumar et al., 2007). With the rapidly increasing demand for livestock products and the priority given by the Government to improve livelihood through animal husbandry, this sector needs special attention to provide veterinary services at door steps of the rural farmers. Government initiatives such as the Livestock Health and Disease Control Programme have been introduced to strengthen disease prevention and veterinary healthcare services across the country (
Department of Animal Husbandry and Dairying, 2021). To address last-mile delivery gaps, several Indian states such as Tamil Nadu, Karnataka, Arunachal Pradesh andhra Pradesh, Meghalaya, Rajasthan, Madhya Pradesh, Gujarat (in the name Pashu Dhan Sanjeevani) and Chhattisgarh have adopted Mobile Veterinary Units (MVUs) as an outreach mechanism. Similar initiatives in Odisha have demonstrated the potential of Mobile Veterinary Units to improve livestock service delivery and farmer access to veterinary care in remote areas (
Jena and Chander, 2017a).
The effectiveness of livestock development programs largely depends on the accessibility and efficiency of veterinary and extension service delivery systems. Earlier studies have emphasized the importance of institutional reforms and improved outreach mechanisms in strengthening livestock health services, particularly in developing countries (
Sen and Chander, 2003;
Pratap et al., 2012). Empirical research in the Indian context has also highlighted that improved veterinary infrastructure, farmer-oriented extension support and timely access to animal health services can significantly enhance livestock productivity and rural livelihood security
(Kumar et al., 2018; Patel et al., 2017). More recent studies have further stressed the importance of innovative service delivery approaches, capacity building of service providers and improved coordination between veterinary institutions and livestock farmers to address emerging challenges in the livestock sector
(Singh et al., 2019; Sharma et al., 2020). These studies collectively indicate the need for accessible and responsive livestock service delivery mechanisms, particularly in rural and remote areas where farmers face significant constraints in accessing veterinary care.
Mobile Veterinary Unit: A brief of Odisha scenario
Odisha is not far behind in that practice and in order to deliver the desired veterinary services to the farmers at their door step according to their preferred time and in a very nominal cost, in the interior villages where veterinary institutions are far away, the concept of Mobile Veterinary Unit (MVU) (Mukhyamantri Bhramyamana Prani Chikitsha Seva) was initiated in the state of Odisha, on 10
th July, 2011, launched by the Hon’ble Chief Minister, Odisha at Umuri, Jeypore, in Koraput district. During the year 2011-2012, the MVU programme was initially started in 40 Blocks of 10 tribal districts of the state on a pilot basis under National Agricultural Development Scheme or Rastriya Krishi Vikas Yojana (RKVY). Later on it was extended to all the 30 districts and 314 blocks of the state in the year 2013-14. MVU is a state plan scheme through which farmers can get breeding and advisory services for their livestock at their doorstep. It is also helpful for providing animal healthcare services during natural calamity, outbreaks and emergency. Besides, the MVUs will provide emergency healthcare services for stray and destitute animals. As per the operational guidelines for Mobile Veterinary Units in Odisha (
Government of Odisha, 2022), MVU is operated by a team of professionals consisting of one Veterinary Surgeon (V.S), one Livestock Inspector (L.I) and one attendant. Each MVU operates for 20 days in a month for conducting health camps. In every working day, the team arranges one camp, which accommodates to the livestock owners of a minimum of two villages. The camps are prearranged on normal working days
i.e. Monday to Saturday as per the monthly health camp schedule chalked out in Advance (Advance Tour Programme). For rest of the days of the month, MVUs are being used for lifting of medicines, vaccine, compiling monthly report and attending meetings. The implementation framework of the scheme is guided by the state action plan developed for Mobile Veterinary Units (
Department of Animal Husbandry and Veterinary Services, 2022).
Objective of the study
• To examine the primary limitations experienced in the execution of livestock services by MVUs in Hindol Block in Dhenkanal district, with the aim of providing policy recommendations to enhance the efficacy of the mobile livestock service delivery system.
• To analyze whether the existing infrastructure is adequate for achieving the objectives of the scheme.