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Review Article

Bhartiya Krishi Anusandhan Patrika, volume 37 issue 3 (september 2022) : 210-215

​Impact of Media, Market and Monsoon on Agriculture Sector: A Review

Krishna Kumar Patel, A.K. Yadav, Y.K. Patel
1Department of Agricultural Engineering, Post Graduate College, Ghazipur-233 001, Uttar Pradesh, India.

  • Submitted05-01-2022|

  • Accepted14-07-2022|

  • First Online 01-08-2022|

  • doi 10.18805/BKAP424

Cite article:- Patel Kumar Krishna, Yadav A.K., Patel Y.K. (2022). ​Impact of Media, Market and Monsoon on Agriculture Sector: A Review. Bhartiya Krishi Anusandhan Patrika. 37(3): 210-215. doi: 10.18805/BKAP424.

ABSTRACT

Agriculture is the prime importance to human beings. Without agricultural produce, no one can imagine surviving. The influence of monsoon and market on the farm, farmer and farming sector is increasing day by day due to global warming and political interference to some extent. Considering these facts the present review report is focused on the study of the impacts of various aspects of media, market and monsoon on agriculture. This study reports that the media in spite of being the fourth pillar of democracy is not able to play its role properly either intentionally or unintentionally. Media is not giving much importance to covering the farmer’s demands, difficulties, the monsoon forecast and the interference of the middleman/ or Dalal (i.e. intermediaries) in the market. Consequently, the condition of farmers has reached a critical situation and the cases of farmer’s suicide have been increased abruptly in the current decade. This article is, thus, tried to report the farmer’s pain and punctuations in their life and also reported how media and the market, like a monsoon, are exacerbating their wound in place healing. This article also discusses how media can take part in agricultural development to some extent.

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