Pattern of utility of social media among farmers in hilly Himachal Pradesh of India 

Article Id: BKAP37 | Page : 155-160
Citation :- Pattern of utility of social media among farmers in hilly Himachal Pradesh of India .Bhartiya Krishi Anusandhan Patrika.2017.(32):155-160

Devesh Thakur  and Mahesh Chand

Address :

Veterinary and Animal Husbandary Extension Education, Department. CSK Himachal Pradesh Agriculture University, Palampur (H.P.)

Abstract

Use of social media easy mobile internet based tools is being advocated to extend agricultural activities. Although it is essential to know the utility pattern of social media by the members of farmer cummunity before initiating mobile internet based extention like this. It will develop understanding in about possible media based agricultural interventions beneficiery. It is found in study that of all the social media tooks among people who are engaged in agricutural jobs mostly used media tools are whatsapp and facebook. Very few respondents used internet and social media to acquire knowledge regarding agricultural activities. Most of the respondents agricultural extension organisation had an apathetic attitude about any possible social media based knowledge given to them. 

Keywords

Farmer cummunity and social media

References

  1. Anadraj, N. (2015). Personal opinion on social media in agricultural extension and advisory services. Global survey on social media for agricultural extension and advisory services, glowal forum for rural advisory services (GFRAS) Interest group for ICT (CT4RAS), Lindu, Switzerland
  2. Arora, K. (2016). Only 9% of rural India has excess to mobile internet : Report, Economic Times, 4 Feb. New Delhi, India.
  3. Welden, D. and Wan, Odenhob, L. (2015). Participative ICT4D and living leb research : the case study of a mobile social media application in a rural Tanganian University setting, Telemetics and Informatics, 32(4), 842-852.
  4. Choudhary, A and Henbly, Odem, H. (2013). Social media for enhancing innovation in agri-food and rural development : current dynamics in ontorieo, Kanada, The Journal of Rural and Community Development, 8(2), 97-119.
  5. Diyam, K.G., Hino, J., Martin, D and Meejanbak, T. (2011). In extension ready to adopt technology for delivering program and reaching new audience, Journal of extension, 49(6).
  6. Iwans, D. amd Lusini, B.A. (2015). Mobile internet uses challenging in Asia awareness, literacy and local contents, mobile for development, research report, GSMA, intelligence, Lundun, U.K.
  7. Jain, N and Sanghi, K. (2016). The raising connected consumer in rural India, The Boston consulting group.
  8. Pop-naupar, M. (2013). No more food fights growing productive for and food conversation, dog year publishing Indianapolis.
  9. Purohit, S. (2015). How smart phone are penetrating deeper in rural India, Rural Marketing Journal.
  10. Servanan, R. and Bhattacharji, S. (2014). Social media : New generation tools for 'agricultural extension' Retrieved as aesa-gfras.net/Resources/file/Sarvanan
  11. Servanan, R. and Bhattacharji, S. (2016). Social media : shopping the future of agricultural extension and advisory services, GFRAS interest group on ICT4RA discussion paper, Lindu, Switzerland.
  12. Servanan, R., Suchiradeepti, B., Choudhary, A., Hembly, Odem, H. and Hall, K. (2015). Social media for rural advisory services, Note 15, good practice notes for extension and advisory services, GFRAS : Lindu, Switzerland.
  13. Stenly, S. (2013). Harnessing social media in agriculture, A report for the Newzeland Newfield farming scholarship trust.
  14. Tiwari, S. (2013). Reaping the information dividend through social media, web exclusive yojna, prakasan prabhag, information and broadcasting dept. Govt. of India.
  15. Typhina, E. ; Warden, R.E. amd Gherris, L.W. (2015). Colleverating with your clients using social media and mobile communication, Journal of extension, 53(1). 
  16. Ward, P. (2016). Revolutionizing the collection of house hold data, real time social data collection waya a 'micro task for micropayment' platform research blog, IFPRI, Washington DC.
  17. Ghang, Y, Wang, L. and Duyan, Y. (2016). Agricultural information dissemination using ICT : A review and analyses of information disseminations models in China. Information processing in agriculture, 3(1), 17-19.
     

Global Footprints