Socio-economic characteristics of the respondents
To understand the cognitive use of information and communication techmology (ICT) tools in agriculture, it is essential to examine the socio-economic characteristics most directly influencing access, comprehension and application.
From Table 1 it was discovered in the survey that 65.28% of the respondents were in the middle-aged group (41-61 years), a class generally considered to be vulnerable to innovation but remaining firmly entrenched in conventional practices which were in line with the findings of
(Osondu et al., 2015). Farmers aged less than 41 years made up just 18.06% of the respondents and that means ICT interventions may need to reach an older group with potentially lower digital literacy.
The levels of education were relatively low, with over half (55.83%) having only attained secondary education and only 33.34% having attained higher secondary or graduated. This level of educational attainment is sufficient for simple interaction with information and communication technologies (ICT), like reading text messages or accessing simple mobile applications, but might not support higher-level analytical interactions with digital platforms
(Ajijola et al., 2015, Osondu et al., 2015 and
Kabir, 2015). The income levels were predominantly in the middle since 60.56% was in the middle-income category (₹215,031-₹557,652), indicating the ability to acquire basic ICT tools like mobile phones but presumably with limited access to smartphones or data packages for accessing the internet.
Land holding size and experience in farming are good predictors of resource stability and exposure to farm innovations. Approximately 66.11% possessed medium-sized landholdings (4-6 acres) similar findings have been reported by
Singh et al., (2023) where most farmers had medium sized land holdings. 71.94% possessed 11-21 years of experience in farming. They are therefore good candidates for focused ICT interventions that can improve farm management if the interventions are contextually appropriate and user-friendly.
Occupational data showed that while all the respondents were farmers by principal occupation, 42.5% of them had secondary occupations as well, such as collecting forest products (19.17%) and government/business occupations (23.33%). They can be engaged in other activities, which may affect their exposure to information systems aside from agriculture and thus increase their ICT adoption readiness.
Sources of information accessed by respondents
To assess how rural farmers in Nagaland cognitively engage with ICT tools in agriculture, it is essential to explore the pathways through which they access agricultural information. Table 2 illustrates the extent to which different sourcesboth institutional and media-basedare utilized. These include extension personnel, mobile internet, radio, television and print materials.
From Table 2, the data show that mobile internet is the most accessed source of agricultural information, used by 57.78% of farmers, indicating a growing shift toward digital tools. In contrast, traditional media like radio (16.11%) and TV (10.56%) are less commonly used. Print media (posters/leaflets) reached 17.22% of respondents. Among extension contact it was found that ATMA professionalswere in touch more with the farmers at 46.39%.
ICT knowledge level
It is imperative to understand cognitive distribution of ICT knowledge among the farmers in order to measure not only awareness but also the degree of their utilization of digital technologies in agriculture. In this study, the level of knowledge was measured in six cognitive domains: Remembering, Understanding, Applying, Analyzing, Evaluating and Creating. They represent a spectrum from simple recollection of facts to more sophisticated, analytical and creative application of ICT. Results depicted from Table 3.
Among the six categories, “Remembering” recorded the highest mean score (16.76%). This shows that most of the respondents could recall ICT-related information such as mobile applications, helpline numbers, or agriculture call centers. This is the lowest level of cognitive engagement and shows that even though farmers know ICT tools are available, their knowledge is superficial and recognition-based. For instance,
Raghuprasad et al. (2013) established that 85% of the respondents mentioned television as a source of agricultural information, a sign of high recall but not necessarily understanding or usage.
The “Understanding” category then had a mean score of 11.67%, indicating a moderate ability among farmers to comprehend the purposes and benefits of ICT in agriculture. Farmers at this level were aware, for example, that mobile phones can be used to access weather forecasts, expert opinion, or to call other farmers. But the seeming drop from Remembering to Understanding indicates a lack of conceptual clarity and interpretive ability about ICT usefulness in farming settings. This is in line with
Rahman et al. (2015), who noted that although 37.3% of farmers used mobile phones for farm information, many lacked more advanced higher functional understanding than basic use.
“Evaluating” (9.44%) and “Analyzing” (9.35%) categories were placed in the middle category but still reflect limited ability. These categories test the capacity to critically analyze ICT tools, contrast online information with offline sources and pass judgment on credibility and relevance. The low values reflect that farmers did not possess the evaluative judgment to recognize credible online content or make ICT-based choices.
Musa et al. (2015) also found the same, where farmers identified the simplicity of radio and TV due to their wide coverage but only 3.3% utilized the internet, reflecting low analytical exposure to varied ICT sources.
“Creating” (8.52%) and “Applying” (7.78%) categories, which are indicative of higher-order thinking abilities. These categories assess competency to utilize ICT tools creatively-
e.g., to reconfigure mobile setups to farm operations, download and utilize software, or adapt technologies to local agriculture needs. Low scores in these categories are indicative of a significant problem: farmers are not yet capable of integrating ICTs into their everyday farm operations in a significant or transformative manner.
Kabir (2015) also found that although 98.9% of farmers were utilizing mobile phones, few had direct experience or exposure to computers or internet services-limiting their capacity to develop or utilize ICT solutions. Similarly,
Luqman et al. (2019) reported that over half of the respondents had only medium ICT knowledge and skill levels, restricting extended use.To enable higher levels of cognitive engagement particularly in applying, analyzing and creatingextension services must go beyond awareness campaigns and invest in hands-on digital literacy training, locally contextualized ICT platforms and continued user support.
The findings demonstrate a gap between awareness to application, farmers are quick to identify ICT tools, but they are less proficient in applying, analyzing/evaluating and creating. This is consistent with data showing that income and education help farmers move up the ICT access ladder
(Nagar et al., 2025). The extent and effective ness of ICT use are greatly increased by training, media exposure and other profile factors
(Chaudhary et al., 2024) indicating that focused capacity-building can transform awareness into action.
Relationship of knowledge level with socio economic variables
Table 4 depicts that age showed a positive and significant correlation with Knowledge (r = 0.242) and was a significant predictor in regression, indicating that as age increases knowledge level of the respondents also increases. Education had the strongest correlation value (r = 0.673) and significant predictor in regression, which shows that higher educational level increases knowledge level of the respondents substantially. Chi-square results (p = 3.4e-40) also confirmed that knowledge distribution differs significantly across education categories. Family type had a negative correlation (r = -0.521) and was significant in regression, indicating that family structures are associated with lower knowledge scores. Knowledge level tend to increase with nuclear family structure as in this kind of family type there is more independence and autonomy in decision making. The Chi-square test (p = 1.9e-19) also confirmed a significant association. Primary Occupation (Farmer) did not show any significance in correlation analysis but was significant in regression (p<0.001), depicting that farming influences the respondents knowledge level towards ICT in agriculture. Social Participation was not significant in correlation or regression but showed a significant Chi-square result (p = 0.0177), showing categorical differences in knowledge levels among different participation groups in social setting. Total Land Holding showed a weak negative correlation with knowledge (r = -0.144). Smaller landholders are more motivated to maximize and increase productivity through improved cultivation practices by engaging in seeking more information through ICT. Source of Information showed a significant positive correlation with knowledge level (r = 0.275), showing that farmers who accessed a wider range of information sources tend to have higher knowledge. These findings are consistent with the results given by
Nagar et al., 2025; Babu et al., 2025; Chaudhary et al., 2024; Panda et al., 2019.