Agricultural Science Digest

  • Chief EditorArvind kumar

  • Print ISSN 0253-150X

  • Online ISSN 0976-0547

  • NAAS Rating 5.52

  • SJR 0.156

Frequency :
Bi-monthly (February, April, June, August, October and December)
Indexing Services :
BIOSIS Preview, Biological Abstracts, Elsevier (Scopus and Embase), AGRICOLA, Google Scholar, CrossRef, CAB Abstracting Journals, Chemical Abstracts, Indian Science Abstracts, EBSCO Indexing Services, Index Copernicus
Agricultural Science Digest, volume 37 issue 3 (september 2017) : 216-220

An analysis on consumer behaviour towards meat consumption in Jammu

Jahangir Ali, Rayees Ahmed Bafanda, S.A. Khandi, Jyoti Kachroo
1Division of Agricultural Economics and ABM, Sher-e-kashmir University of Agricultural Sciences and Technology, Main campus, Chatha-180 009, Jammu, Jammu and Kashmir, India
Cite article:- Ali Jahangir, Bafanda Ahmed Rayees, Khandi S.A., Kachroo Jyoti (2017). An analysis on consumer behaviour towards meat consumption in Jammu. Agricultural Science Digest. 37(3): 216-220. doi: 10.18805/asd.v37i03.8995.
The present study analyses the consumers meat consumption behaviour in Jammu district of Jammu and Kashmir. After preparing the comprehensive list of meat markets operating in Jammu district, three meat markets were selected, and from each selected meat market ten retail meat shops were randomly chosen. From each randomly selected retail meat shop, a list of consumers was prepared. Out of the list four consumers were selected randomly to make a sample size of 120 consumers. Data were collected through a well structured interview schedule. The data were coded, classified, tabulated and analyzed using the software; Statistical Package for the Social Science (SPSS 16.0). The presentation of data was done to give pertinent, valid and reliable answer to the specific objectives. Frequencies, percentage, mean and standard deviation were worked out for meaningful interpretation. It was found that majority of consumers started meat consumption in early childhood and any change in the meat consumption habit was insignificant. Most of the consumers preferred chicken meat twice a week and consumption was enhanced during winter and rainy seasons while due to religious sentiments some consumers avoided consuming meat on specific days. Visual examination and fresh and disease free meat were the most prominentindicators and desired meat quality by 100% respondents.A significant proportion of respondents showed reduction in the consumption of chicken and eggs due to the fear of bird flu outbreak
  1. Aumaitre, A. (1999). Quality and safety of animal products. Livestock Production Science, 59: 113-124
  2. Babu, A. J., Sundari, A. R., Triveni, G., and Indumathi, J. (2010). Study on meat consumption patterns in rural house holds of Chittor district of Andhra Pradesh. Tamilnadu Journal of Veterinary and Animal Sciences, 6:183-187.
  3. Das, P. K., Goswami, A., and Mazumdar, D. (2014). Study on marketing of poultry meat and egg. International Journal of Development Research, 4:1043-104
  4. Devi, P. U., and Madhavi, S. 2014. Fish consumption behavior in west Godavari district, Andhra Pardash. Research Journal of Management Sciences, 3:1-5.
  5. Huang, L. C., Goh, Y. N., and Mohaidin, Z. (2014). Factors influencing consumer intentions to avoid broiler chicken meat and products in Malaysia. International Food Research Journal, 21:181-188 .
  6. Jegadeesh, M. (2010). Sanitary and phytosanitary measures and food safety; challenges and opportunities for developing countries. Revue scientifque et technique office International Des Epizooties, 25:701- 702
  7. Kubickova, L., and Serhantova, V. (2005). Analysis of changes in meat and meat products consumption in the Czech Republic in the past ten years. Journal of Agricultural Economics, 51:395–401
  8. Rajeshkhar, M., and Reddy, S. S. (2005). Consumer behaviour towards meat and meat products. Journal of Business Management Studies, 2:51-57.
  9. Raju, D. T. and Suryanarayana, M.V.A.N. (2005). Meat consumption in Prakasam district of Andhra Pradesh: An analysis, Livestock Research for Rural Development, 11:8-12
  10. Ramdurg, A., Khan, H. S., Mahajanshetty, S. B., and Shivashankar, K. (2007). Effect of bird flu disease on consumption of chicken and eggs in Dharwad district of Karnataka. Karnataka Journal of Agriculture and Science, 20:312-315
  11. Rathod, P., Landge, S., Nikam, T. R., and Hatey, A. A. (2011). Preferential poultry meat consumption and cooking pattern in Bijapur disrtict of Karnataka. Journal of Veterinary Public Health, 9:39-44.
  12. Reddy, M. S., and Raju, D. T. (2010). Meat consumption pattern in Hyderaabad city. Indian Journal of Animal Research , 44:248 - 253.
  13. Slorach, A. S. (2006). Animal production food safety challenges in global markets. Revue scientifque et technique office International Des Epizooties, 25:479-492.

Editorial Board

View all (0)