CHALLENGES AND IMPLICATIONS OF ICT APPLICATION FOR IMPROVING THE MARKETING OF AGRICULTURAL PRODUCTS AT GARMSAR CITY, IRAN

Article Id: ARCC952 | Page : 161 - 166
Citation :- CHALLENGES AND IMPLICATIONS OF ICT APPLICATION FOR IMPROVING THE MARKETING OF AGRICULTURAL PRODUCTS AT GARMSAR CITY, IRAN.Agricultural Science Digest.2011.(31):161 - 166
Farhad lashgarara*, Roya Mohammadi and Maryam Omidi Najafabadi f_lashgarara@srbiau.ac.ir
Address : Science and Research Branch, Islamic Azad University, Tehran, Iran

Abstract

In the changed perspective, farmers need access to updated and exact information for improving the quality and quantity of the agricultural products marketing. ICT, by accelerating the information delivery, has a key role in agricultural products marketing. The statistical population of the study is 109 agricultural experts and extension agent who all of them studied by survey method. Descriptive results showed that the situation of agricultural marketing is fairly desirable. ICT also have a moderate role in improvement of agricultural products marketing. Regression results indicated that connection information networks of local markets to national and international markets, being of experienced facilitators in relation to applying ICT in marketing, shortage of delivery services centers in rural areas for agricultural marketing, identification and ensuring appropriate ICT, lack of sufficient support from private sector investing in agricultural marketing and inadequacy and effective regulations for developing ICT in agricultural marketing determined 55 percent variance of agricultural products marketing.

Keywords

Information and communication technology (ICT) ICT Implications Challenges Agricultural products marketing.

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