The comprehensive findings on horned melon production and farmer characteristics, covering socio-demographics, preferred traits and farming practices, serve to illustrate the farming system and challenges in the study area. These results offer valuable insight into the current state of cultivation and its development potential.
The demographic information on the socio-cultural characteristics of the respondents is shown in Table 1. Respondents were mainly male (53.4%) with females at 46.6%. Age distribution showed 3.4% aged 18-24, 22.0% aged 25-34, 50.8% aged 35-44, 20.3% aged 45-54, 3.4% aged 55-64 and 0% aged 65 and above. Ethnically, Shona dominated (78.8%), followed by Ndebele (8.4%), Kalanga (7.6%) and Tonga (5.1%). Most were married, with primary education as the highest attainment. Family sizes varied: 17.8% (1-3 members), 65.3% (4-6), 15.3% (7-9) and 1.7% (10-12). Christianity prevailed (84.7%), while 10.2% identified as Traditional, 3.4% Muslim and 1.7% unaffiliated. Farming was the primary occupation (78.0%) and income source (85.6%), with dependents mainly children, spouses and relatives.
Table 2 summarizes horned melon farming practices. Cash cropping dominated (94.1%) compared to home gardens (5.8%). Cultivation relied mainly on natural regeneration (78.0%), with deliberate planting at 22.0%. Farm sizes were small (<0.1-0.9 ha), with nearly half (47.5%) allocating 0.3-0.5 ha. Most farmers (44.9%) had 1-3 years’ experience. Family or relatives were the main sources of both knowledge and seed (50.8%), while 17.8% saved their own seed. Dryland planting was universal, with intercropping practiced by 85.6%. Retail sales of the fruits dominated (78.8%), mainly on-farm, with outlets including other farmers (67.8%), community markets (50.0%), highways (28.0%) and streets (17.0%).
Fig 2 shows planting spacing as the most common assistance (43.2%), followed by postharvest handling (40.7%), planting dates (33.1%), fertilizer application (29.7%) and landrace selection (26.3%). The least reported assistance received regarding horned melon by the farmers was on appropriate soil pH (0%), harvesting period (6.8%), pest (13.6%) and disease management (15.1%), while 18.6% received support in produce marketing.
The bar graph (Fig 3) presents the agronomic and postharvest practices adopted by the surveyed farmers. A key finding is the universal application of organic manure by all farmers (100.0%). This contrasts sharply with the limited use of chemical fertilizers, adopted by only 16.9%. Postharvest practices show varying adoption rates: storage is common (85.0%), packing is utilized by over half the farmers (56.3%), while grading is less frequent (26.3%).
An analysis of the socio-demographic characteristics of horned melon producers reveals critical socioeconomic and cultural dynamics shaping production practices. Gender distribution among producers is nearly balanced, with men (53.4%) and women (46.6%) equally engaged, a pattern corroborating findings from
Moyo et al., (2024).
This near-equitable participation in horned melon cultivation may reflect the crop’s status as a supplementary income source that aligns with women’s traditional roles in food production, while men’s involvement likely stems from its commercial potential. However, gendered disparities in agricultural participation persist more broadly, influenced by entrenched norms assigning men primary farming roles and women domestic responsibilities (
Mukwedeya and Mudhara, 2024). The labor force is predominantly middle-aged (35-44 years), emphasizing reliance on experienced workers who possess indigenous knowledge of traditional crop management. Youth engagement remains minimal (3.4%), reflecting intergenerational challenges in skill continuity (
Mukwedeya and Mudhara, 2024), likely driven by rural-urban migration and youth perceptions of agriculture as economically unviable. Ethnicity is largely Shona, with educational attainment predominantly at primary levels, compounded by barriers such as financial constraints, low exam performance and inadequate career guidance (
Chipfupa and Tagwi, 2021). These limitations necessitate culturally sensitive extension services employing accessible, non-written formats and local languages to ensure effective knowledge transfer. Most farmers are married, with household labor derived from nuclear families (4-6 members), though single or widowed farmers, particularly women, face heightened resource-access challenges due to limited social capital and labor shortages. Farming serves as the primary livelihood, with limited economic diversification, mirroring rural unemployment trends in sub-Saharan Africa (
Magagula and Tsvakirai, 2019). High household dependency ratios and vulnerability to climatic and economic shocks further strain livelihood resilience, explaining farmers’ risk-averse strategies and preference for low-input traditional crops.
Horned melon cultivation is primarily a cash crop, with 100% of surveyed farmers prioritizing income generation over subsistence (
Muthoni and Shimelis, 2024). This commercial orientation likely reflects growing market demand for indigenous fruits and the crop’s comparative advantage in generating cash during dry seasons when other income sources dwindle. Production is typically low-input and confined to small plots, with over 75% relying on natural regeneration. This informal propagation method, while cost-effective, risks inconsistent yields and genetic quality, as commercial seed availability remains limited
(Munyaka et al., 2015). Farmers’ preference for natural regeneration over purchased seed likely stems from both affordability constraints and confidence in locally adapted landraces. Cultivation methods are rain-dependent, aligning with seasonal planting cycles, which exposes crops to climate variability and explains yield fluctuations across seasons. Intercropping dominates over monoculture, reflecting smallholder strategies to optimize land use, diversify diets and mitigate risk (
Mihrete and Mihretu, 2025;
Toker et al., 2024), though this may reduce horned melon yields if poorly managed due to competition for resources. Seed acquisition remains local and informal, heightening concerns about genetic erosion and disease transmission
(Spielman et al., 2021), while also indicating weak integration into formal seed systems.
Marketing remains localized, with 80% of farmers engaging in direct-to-consumer sales via informal channels such as roadside stalls or community markets. This reliance on spot marketing rather than contractual arrangements reflects limited integration into formal value chains and inadequate infrastructure, which constrain income potential, findings consistent with
Pagare et al. (2022) and
Wolanin (2013). Structural market failures and weak institutional frameworks further impede competitive positioning, explaining why farmers cannot capture premium prices despite the crop’s niche market potential.
Data on agricultural aid highlight pronounced disparities in resource allocation. Essential tasks like planting and postharvest management receive substantial backing, whereas critical domains, soil pH monitoring, pest/disease control and marketing, remain underserved (
Nkosi, 2022). This imbalance likely reflects extension services’ historical focus on staple crops and production basics rather than market-oriented support for indigenous crops. Sub-Saharan smallholder farmers, constrained by inadequate extension services and information
(Waje et al., 2024), persist in traditional practices, hindering modern input adoption and yields. Timely, accurate guidance on seed varieties, fertilizers and techniques is vital to improve productivity. However, obstacles such as poor infrastructure, weak extension systems and barriers to information uptake and innovation adoption
(Mugonya et al., 2021; Maredia et al., 2018) undermine progress. These gaps in support mechanisms threaten both farmer incomes and agricultural sustainability by perpetuating low-productivity cycles.
Survey findings reveal key farming system characteristics emphasizing sustainability focus, resource accessibility and market preparedness. All farmers rely on organic manure to enhance soil fertility, a cost-effective, locally sourced practice rooted in generational knowledge. This universal preference reflects either unavailability or unaffordability of chemical fertilizers in rural areas
(Wasil et al., 2023), combined with indigenous understanding of manure’s soil health benefits. Postharvest storage is widespread, aiding market timing and food security, though storage types remain unspecified and may vary in efficacy (
Mpala and Simatele, 2024). Nearly half of farmers engage in packaging, recognizing its role in value addition and market competitiveness
(Mibulo et al., 2020), while others lack materials or training, creating quality disparities. Only 25% practice grading, likely due to local market norms that do not reward quality differentiation or technical constraints in applying standards, which limits access to premium markets. Minimal chemical fertilizer use (
Berlie and Tegegne, 2024) stems from high costs, scarcity and potential disinterest in synthetic inputs by extension services or policymakers prioritizing organic production. These practices underscore reliance on low-input systems and highlight systemic barriers to resource access and income growth, while also demonstrating farmers’ adaptive strategies to resource constraints.