volume 44 issue 4 (december 2010) : 248 - 253
MEAT CONSUMPTION PATTERN IN HYDERABAD CITY*
1Department of Veterinary and Animal Extension, College of Veterinary Science
Sri Venkateswara Veterinary University Rajendranagar: Hyderabad – 500 030, India
Published In
Indian Journal of Animal Research
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volume 44 issue 4 (december 2010) : 248 - 253
MEAT CONSUMPTION PATTERN IN HYDERABAD CITY*
1Department of Veterinary and Animal Extension, College of Veterinary Science
Sri Venkateswara Veterinary University Rajendranagar: Hyderabad – 500 030, India
ABSTRACT
The present study was conducted in Hyderabad city using an ex-post facto research design. It
revealed that majority of the urban consumers were middle aged and belonged to service class.
They were either graduates and / or postgraduates with the family size of 4.35. The urban consumers’
most preferred meat was chicken because of its taste and habituation. Mutton was consumed to
a lesser extent. Pork and or beef were consumed on very specific occasions because of sentiments
and taboos. The average consumption was low as compared to the recommended per capita
consumption. More meat consumption was noticed in winter and religious sentiments were
hindering the regular consumption; even though meat is regularly available at affordable prices.
Quality, freshness and hygiene were the key determinants for consumer’s preference of meat
revealed that majority of the urban consumers were middle aged and belonged to service class.
They were either graduates and / or postgraduates with the family size of 4.35. The urban consumers’
most preferred meat was chicken because of its taste and habituation. Mutton was consumed to
a lesser extent. Pork and or beef were consumed on very specific occasions because of sentiments
and taboos. The average consumption was low as compared to the recommended per capita
consumption. More meat consumption was noticed in winter and religious sentiments were
hindering the regular consumption; even though meat is regularly available at affordable prices.
Quality, freshness and hygiene were the key determinants for consumer’s preference of meat
KEYWORDS
REFERENCES
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- Morrison, J.A. et al (2003). Agric Econo, 28:139-50.
- Tzimitra Kalogianni, I.(1997). Agricoltura Mediterranea. 127:61-69
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In this Article
APC
APC cover the cost of turning a manuscript into a published manuscript through peer-review process, editorial work as well as the cost of hosting, distributing, indexing and promoting the manuscript.
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Submit your manuscript through user friendly platform and acquire the maximum impact for your research by publishing with ARCC Journals.
Become a Reviewer/Member
Join our esteemed reviewers panel and become an editorial board member with international experts in the domain of numerous specializations.
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Support and Policies
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Published In
Indian Journal of Animal Research