Chief EditorYashpal Singh Malik
Print ISSN 0303-3821
Online ISSN 0976-4631
NAAS Rating 3.07
Full Research Article
E-Marketing of Small Cardamom in Kerala: Constraint-Benefit Analysis
First Online 02-11-2022|
Methods: The study was conducted in the Idukki district of Kerala. Sixty farmers undertaking e-marketing of cardamom were selected and interviewed, six each from the ten panchayats with maximum area under cardamom cultivation. The benefits and constraints identified based on open-ended questions during survey were listed and ranked according to their frequency and percentage.
Result: The major benefits of e-marketing identified were the availability of proper transaction records and bills, assurance of timely delivery and prompt payment and absence of information asymmetry between buyers and sellers. The major constraints of e-marketing identified were the delay in payments, exploitation of farmers by auctioning agencies and effect of lot number in the e-auction on the prices offered.
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