Bhartiya Krishi Anusandhan Patrika, volume 37 issue 3 (september 2022) : 266-271

​Online Purchase of Food Products in Bangalore City- Preferences and Constraints

Sebghatullah Rashid Rasoli, Ahmad Munir Amini, Siddayya
1Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, Bangalore-560 001, Karnataka, India.
  • Submitted28-01-2022|

  • Accepted06-07-2022|

  • First Online 22-07-2022|

  • doi 10.18805/BKAP441

Cite article:- Rasoli Rashid Sebghatullah, Amini Munir Ahmad, Siddayya (2022). ​Online Purchase of Food Products in Bangalore City- Preferences and Constraints. Bhartiya Krishi Anusandhan Patrika. 37(3): 266-271. doi: 10.18805/BKAP441.
Background: Electronic commerce of food products has a very important role to play in creating consistent demand for farmers’ products and linking farmers directly to final consumers. The preference of consumers toward online purchases is one of the most important drivers of the e-commerce industry. The objective of the current study is to examine the preference and constraints of online purchase of food products from consumers’ perspectives in Bangalore city of India. 
Methods: In this study primary cross-section data were collected using a pre-tested schedule between February and May of 2019 from different localities of Bangalore city including Mahadevapura, Sanjaynagar, Jayanagar, etc where most of the online shoppers of food products were located to have a fair demonstration of different socio-economic strata. Descriptive statistics along with principal component analysis were adopted as research methods. 
Result: The study revealed that home delivery, wide availability of products and the ability to compare prices of products were among the most influencing factors toward the online purchase of food products online along with convenience and saving time. On the other hand, perishability of products, problematic return policy, limited sensory information and security of information were limitations of online purchase of food products in Bangalore city. 

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