Bhartiya Krishi Anusandhan Patrika, volume 34 issue 3-4 (september-december 2019) : 186-192

Digital marketing scenario in India

Vijay Kumar, Veer Sain, D.P. Singh
1Department of Agricultural Economics, College of Agriculture, CCS Haryana Agricultural University, Hisar, Haryana, India.
  • Submitted17-01-2020|

  • Accepted21-02-2020|

  • First Online 27-03-2020|

  • doi 10.18805/BKAP178

Cite article:- Kumar Vijay, Sain Veer, Singh D.P. (2020). Digital marketing scenario in India. Bhartiya Krishi Anusandhan Patrika. 34(3): 186-192. doi: 10.18805/BKAP178.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. The use of electronic media by the marketers to promote their products or services into the market. The main aim of digital marketing is to attract consumers with various brands through use of technology on internet. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. Digital Marketing has become more famous after involvement of latest technologies in businesses. It has completely changed the old marketing methods and compelled marketers to stay connected with their buyers or customers via internet for selling their products and services. There has been an immense growth in the digital marketing India. It is spread across all the business sectors starting from shopping, online transaction, bank payments, e-commerce, online tracking etc. The means of communication has become very easy and fast. In a country like India, the economy is huge and increasing rapidly. The usage of the digital platform is also increasing similarly. In the year 1996, the business to business marketing was established in India. The spending for digital marketing in the year 2013 was $0.57 Billion.  This figure is expected to increase up to $2.17 Billion in the year 2019. 
The paper starts with reviewing historical background to utilization of online marketing; different kinds of internet marketing, then, will be shed light upon the digital marketing importance, scopes in future, opportunities and challenges, such as problems of security, privacy, etc, emerged in the field of marketing from implementation of virtual space produces. 
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