Radio is a very popular media of communication in India. The extensive network of broadcasting is found to have a profound influence on agriculture. The present study was conducted in 2011-12 Gwalior district of Madhya Pradesh. Out of 666 villages in the four block, five villages were selected in each block randomly for the study. After the selection of villages, a village wise list of farm broadcast listeners was prepared and from each village fiften listeners of farm broadcast were selected by using simple random sampling method. Thus, the total sample was consisted of 300 respondents for the study. The majority of the respondents 58.46% preceived medium effectiveness of farm broadcast category in transfer of agricultural technology. In this study, majority (66.67%) of the respondents suggested use of local language during broadcasting the programme.