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MEAT CONSUMPTION PATTERN IN HYDERABAD CITY*

M. Srinivasa Reddy and D. Thammi Raju
Department of Veterinary and Animal Extension, College of Veterinary Science Sri Venkateswara Veterinary University Rajendranagar: Hyderabad – 500 030, India

DOI:
Page Range:
248 - 253
Article ID:
ARCC1255
Online Published:
Abstract
The present study was conducted in Hyderabad city using an ex-post facto research design. Itrevealed that majority of the urban consumers were middle aged and belonged to service class.They were either graduates and / or postgraduates with the family size of 4.35. The urban consumers’most preferred meat was chicken because of its taste and habituation. Mutton was consumed toa lesser extent. Pork and or beef were consumed on very specific occasions because of sentimentsand taboos. The average consumption was low as compared to the recommended per capitaconsumption. More meat consumption was noticed in winter and religious sentiments werehindering the regular consumption; even though meat is regularly available at affordable prices.Quality, freshness and hygiene were the key determinants for consumer’s preference of meat
Keywords
Meat consumption, Hyderabad City.
References
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