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A STUDY OF MOTIVATIONAL FACTORS FOR WOMEN ENTREPRENEURS OF LUDHIANA CITY

Sumita Katoch, M.K. Virk and Manjeet Kaur
College of Home Science Punjab Agricultural University, Ludhiana-140 001, India

DOI:
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Article ID:
ARCC1474
Online Published:
Abstract
The present study was undertaken to study the motivational factors viz encouraging factorsand discouraging factors to take up the selected enterprise viz beauty parlours, boutiques, playschools, florists and nursery schools. Two hundred women represented the total sample of thestudy. An interview schedule was used to collect the data.The results indicated that majority ofthe respondents were middle aged, graduate, married, had family size of 4 members, were frombusiness class and had monthly income between Rs. 20001-40000. Family incomesupplementation was the major encouraging factor with mean score of 2.87 while labour problemwas the major discouraging factor with a mean score 1.76.
Keywords
Women entrepreneurs, Motivational factors, Managerial practices, Empowerment.
References
  1. Anand N (1996) Msc. Thesis, Punjab Agriculture University, Ludhiana.
  2. Begum S (2006) Doctoral Dissertation. Sri Venkateshwara University, Tirupathi .(AP)
  3. Mukherjee S (2006) Entrepreneurship Development 3(4). 7-20.
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